![]() Mark Taylor from Tyndale will be discussing that with us today. On today's show, we will be talking about the state of Christian books and Christian bookstores. And this is Quick To Listen, where we set aside hashtags and hot takes to discuss a major cultural event. Quick to Listen is produced by Morgan Lee, Richard Clark, and Cray Allred Read CT’s April 2008 cover story: How to Save the Christian Bookstore Subscribe to Mark’s newsletter: The Galli Report Subscribe to Quick to Listen on Apple Podcasts Bloodline is available wherever books are sold. This episode of Quick to Listen is brought to you in part by Bloodline, the new book by Skip Heitzig, gives you an up-close view of the cross that reveals God’s ultimate mission to save you from sin’s destruction. Taylor joined digital media producer Morgan Lee and editor in chief Mark Galli to discuss the golden years of Christian publishing, how publishers have adjusted their selling strategies as brick-and-mortar stores have vanished, and just how significant the Amazon effect is. “We’ve all had the experience that Amazon is a great place to shop for anything … and their customer service is outstanding. “I ‘discovered’ it by seeing it in Barnes and Noble,” said Taylor. Taylor recounted a recent trip to Barnes and Noble, where, after browsing through the offerings, he found a book by a longtime Tyndale author Jerry B. “The key issue that we talk about at Tyndale House is what we call ‘discoverability.’ How will a consumer find the new books or the old books that we are publishing?” “In some ways, Amazon has been a boon to publishers of all types because they are now our largest trading partner and have been for a number of years,” said Taylor. While Christian book publishers have sold their products on Amazon for years, these closures still affect their business, says Mark Taylor, the president and CEO of Tyndale House Publishers. Then, this year, LifeWay Christian Resources, the largest Christian retail chain in America, announced that it would be closing all of its 170 stores this year. In 2017, Family Christian Resources shut down all 240 locations in the midst of mounting debt and bankruptcy. In 2013, Christian book retailer, Cokesbury Bookstores, closed all 38 retail stores.
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